Game-changing brain assessment device


Created a value proposition, investor deck, and video, delivering a successful multi-million dollar funding round


Nurochek is a portable brain assessment tool being developed to leverage cutting-edge technology for fast, portable, and objective assessment of brain function.

Originally a highly motivating concept that remained an idea and prototype. At the time they had multiple, small investments, making it slow to fund.

They needed an encapsulating story and brand that investors could buy into.

Strategic Insight

We saw that Nurochek had a great product prototype and visionary founder, it just wasn’t ready for a raise or to take to market. By putting in the right people and giving the brand what it needed, we were able to overdeliver with the results.


Assembled a team around the Founder including a CFO/COO to build business capability. We also provided capital raise assistance including the creation of an investor deck, IM, and video.

Scope of work:

Wide ranging support across commercial, brand, business development and capital raise disciplines.

Dr Kay Trippner 

“The team at BeingIconic created a strategic framework for the business that now runs through everything we do from business planning to sales presentations to our creative work. In many ways, it acts as our North Star for the company whilst inspiring us to deliver day to day.”

CFO, Nurochek

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