More. Anywhere.


Increased sales 36x in 18 months


espresso Displays was founded by two friends out of a need to take their workspace anywhere. So when they finally built their flagship product, the challenge was getting it into the hands of the people that needed it.

Strategic Insight

espresso was going down the route of expensive agencies and media houses when we started working together. We saw what they needed was experienced marketing support, not spending tens of thousands on a creative idea.

By starting with looking at their overall business objectives, we were able to work out what they needed from a marketing partner and recommended they use BeingIconic as an outsourced CMO.


  • Have helped increased sales by over 500% in two months
  • Helped them save significant costs across the business
  • Developed a marketing budget that works on an ROI model (for every marketing $ spent, what’s the ROI)
  • Helped across business planning, branding, sales channels, and establishing partnerships

Scope of work:


  • Business audit
  • Insight discovery
  • Business advisory and management
  • Financial scorecard and projections
  • Investor deck


  • Marketing capabilities audit
  • Customer value proposition
  • Brand design and experience
  • Strategic marketing planning
  • Segmentation and target profiling
  • Customer journey mapping
  • CMO to oversee marketing implementation


  • People and culture audit
  • Culture development
  • Employee value proposition
  • Resource appraisal
  • Recommendations for implementation

Will Scuderi

In the first 18 months working with the BeingIconic team we have seen incredible results – our sales increasing by 36x. Plugging their core team into ours, with a wider partner network, has given us all the expertise we need. From refining our brand to getting our new website built; setting up global Amazon sales to organising our paid media strategy, they are always willing to go above and beyond. For any company looking to scale fast look no further. 

Founder, espresso Displays

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