Behind every good business, is a smart idea. Behind every great one is a team like us.

BeingIconic is a growth consultancy that deploys expertise to transition businesses throughout their scale-up journey.

espresso Displays

The world’s thinnest portable touch screen monitor.

Increased sales by over 36x in 18 months.

How we can help.

Expertise deployed where a scale up business needs it:


– Business audit
– Insight discovery
– Business advisory & management
– Financial scorecard & projections
– Investor deck


– Marketing ecosystem audit
– Brand strategy
– Brand design & experience
– Strategic marketing planning
– Customer journey mapping
– CMO to oversee implementation


– People & culture audit
– Culture development
– Employee value proposition
– Resource appraisal
– Recommendations for implementation

Work we are proud of.


Result Delivered the acquisition of a biosensing sports tech company to provide a heart rate monitoring solution — an integral part of the MAF formula.

Read the full case study.

“In the first 18 months working with the BeingIconic team we have seen incredible results — our sales increasing by 34x. Plugging their core team into ours, with a wider partner network, has given us all the expertise we need. From refining our brand to getting our new website built; setting up global Amazon sales to organising our paid media strategy, they are always willing to go above and beyond. For any company looking to scale fast look no further.”

Will Scuderi, Founder, espresso Displays